“Our site is launched and now we will be millionaires!” I can’t remember the exact lines, but I’m sure that a reader had written something like this in response to an SEO article that I had read a month ago. This is what average webmasters think once their web sites go live. I doubt no shop owner anywhere in the world would expect to be successful overnight without promoting his/her business. And everybody knows, Marketing takes time even if you put the best effort behind. In this context I would like to add one more point that SEO (Search Engine Optimisation) never target customers directly. SEO is a method of optimising a web page as per the search engine guidelines. Different search engines have varied algorithms which consider distinctive factors of a webpage to present searched results. From time to time, search engines do change their algorithms so that a webmaster/s won’t be able to exploit the technology. As an SEO expert, I would like to advise being unique and genuine is the most significant contribution you can make your website to get the benefits of search engine technology. Very few webmasters understand this fact and in most cases, webmasters do love live in fancy with their prejudiced concepts. The most disheartening fact is that they never give their business an opportunity to perform well on search engines which is absolutely free, instead they prefer to invest huge sum of money on advertising part. No problem with that even!
I won’t blame anybody, if I’m receiving negative replies to a well-written, precise and persuasive SEO proposal letter. Some even complain that I’m charging more for the SEO services which others offer. But in most cases, Price is not an influencing factor. I would it say it is the lack of dedication and adaptation to a change that is brought to you by SEO efforts.
It’s really difficult to find out what exactly the reason behind such failures. May be people have no time to give a thought to SEO of their website during this recession. Whereas, they prefer to ask their existing employees work harder on these issues. Outsourcing SEO is not a bad option either, if it is planned, well-negotiated and properly implemented. Planned, well negotiated and properly implemented SEO means bringing all of our assets together and working towards a common cause. In a simple term, we can say that all SEO strategies: Webpage Copy writing, PR writing, Blogging, Article distribution, eHows, social media optimisation, web design, development and so on should satisfy the common cause, i.e. Better Search Engine Ranking.
Competition and Popularity are two external factors that influence the overall result of your SEO campaign. You can get various combinations of both the above two factors to determine where your business stands. The combination would be like such:
• High Competition and Low Popularity
• Low Competition and High Popularity
• High Competition and High Popularity
• Low Competition and Low Popularity
You can easily recognise in which combination your business falls. Once this is determined, formation, implementation of SEO strategies and getting visible results within stipulated period will be a problem neither for webmaster nor the outsourced SEO Company. Any confusion, argument won’t benefit either business owner or SEO Company. Here an SEO company expects one client to be more co-operative so that deal can be properly made and both can work out all the SEO strategies without any further hassle without any more turbulence.
I won’t blame anybody, if I’m receiving negative replies to a well-written, precise and persuasive SEO proposal letter. Some even complain that I’m charging more for the SEO services which others offer. But in most cases, Price is not an influencing factor. I would it say it is the lack of dedication and adaptation to a change that is brought to you by SEO efforts.
It’s really difficult to find out what exactly the reason behind such failures. May be people have no time to give a thought to SEO of their website during this recession. Whereas, they prefer to ask their existing employees work harder on these issues. Outsourcing SEO is not a bad option either, if it is planned, well-negotiated and properly implemented. Planned, well negotiated and properly implemented SEO means bringing all of our assets together and working towards a common cause. In a simple term, we can say that all SEO strategies: Webpage Copy writing, PR writing, Blogging, Article distribution, eHows, social media optimisation, web design, development and so on should satisfy the common cause, i.e. Better Search Engine Ranking.
Competition and Popularity are two external factors that influence the overall result of your SEO campaign. You can get various combinations of both the above two factors to determine where your business stands. The combination would be like such:
• High Competition and Low Popularity
• Low Competition and High Popularity
• High Competition and High Popularity
• Low Competition and Low Popularity
You can easily recognise in which combination your business falls. Once this is determined, formation, implementation of SEO strategies and getting visible results within stipulated period will be a problem neither for webmaster nor the outsourced SEO Company. Any confusion, argument won’t benefit either business owner or SEO Company. Here an SEO company expects one client to be more co-operative so that deal can be properly made and both can work out all the SEO strategies without any further hassle without any more turbulence.
