The hype of social media

Just recently one of my friend enlightened me on this social media hype. Truly speaking of, today we all are so addicted to "Google", Facebook, twitter and the list goes on.Every school goer knows it and every senior citizen practices it nonchalantly,not to mention ,my 5 year old nephew asked me if he could have some family  photos to upload for his global friends.

Then it hit upon me why not promote a brand and sell things with the help of this social media networking, after all you'd get a global target audience, notwithstanding the geographical and cultural barriers, your product or even your service could reach out to more people . 

Well distinctively though it would be more time consuming for services to get any direct sales from the social media unless you are already a known brand known for its deliverables, for product selling there is always a fairer chance of direct marketing from social networking.This is where e-commerce companies come into the picture as I understand from my own example, thought having a Facebook account does give you some followers online but to to actually promote your brand you need  more technical tools, an appealing design page and other technical nitti gritties.